One of many blogs I read on a regular basis is by the writer of Guerilla Music Marketing, Bob Baker.  I read an article a while back about how software developers were using a simple strategy to get people interested in their software:

1. Tease
2. Preview
3. Launch

I immediately thought this would relate to what we do as musicians, but I didn’t have time to flesh it out.  I figured Bob was just the man to spell it out and share it with the world, so I emailed the article.  I just got an email from him today saying he read the article, blogged about it, and gave me a credit and link!  Thanks Bob!