Surprised by Pandora

Recently, Pandora announced new requirements for artists to get added to their radio streaming and recommendation service. One of the new requirements was that artists would need to sell their physical CDs through the Amazon Advantage Program, which costs $29.95. This means artists, like myself, who don’t currently have any physical CDs would not be allowed into the Pandora system. Bruce Hougton’s blog, Hypebot, posted the news and a poll to gauge what his readers thought about this development. 55.7% of the responders had a negative reaction, so Bruce sent a letter to Pandora asking for a response. Pandora’s CEO, Tim Westergren, posted a response to Bruce, but several of us weren’t quite satisfied with his response and left comments asking for further explanation.

I was happily surprised to check the post later and find a personal response from Tim answering my concerns directly.  How many times do you get an answer directly from a well-known company’s CEO?  Kudos to Pandora for having a CEO that cares enough to have a conversation with artists.

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Come Get Your Fantasy World!

It’s now time for you to hear what I’ve been working on for the past year.  Fantasy World is now available.  You can get the entire EP as free 128-bit MP3’s from http://music.christopherjoel.com.  Of course, if you’re so inclined, you can also purchase it from there, or any of the following online stores:

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04/14/09

Cinco de Mayo = Fantasy World

CJ name FWEP Clip

This is best news I’ve been able to deliver during the past year: the EP is done. Yeah, you read that right; it’s finally finished! Recorded, mixed, mastered, artworked (is that a word?), uploaded, and ready to be in your hands!…er…ears, that is. I swear, this has been like being pregnant. Well, not quite, its been a year since we started! Either way, I’m letting my baby out into the wild.

May 5th, Cinco de Mayo, Fantasy World by Christopher Joel will be released on iTunes, Amazon.com, Amie Street.com, here on christopherjoel.com, and quite a few more places. Why wait three more weeks? I’m redesigning everything: my website, my myspace, my facebook page, my twitter profile, my sonicbids EPK, and quite a few other things to match the artwork.

Speaking of the artwork, it was done by one of my favorite artists, Aaron Grayum. For now, that banner up there is all you get to see, but if you search the internet for Christopher Joel, I think there are a few places you can see the rest of it early. For now, I’m going to tease you with just that little bit. :)

I’m working on the EP release party, which will be here in Nashville, and some special promotions for that night too; you won’t want to miss it!  I’ll email everyone on my mailing list with details as soon as I get them, so sign up for the mailing list if you haven’t already!

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Gearhead: 10 Ways to Save Money on Gear

By now, you should know that I have a bad case of GAS and I’m always looking for more stuff, especially pedals.  While some people will happily drive to their nearest music store and buy stuff from them, like I used to do, there are ways to get the same gear for less money.  Here are my favorite places to look:

Friends.  This is by far the best way.  Ask around.  You might help out a buddy and score a good deal.  It’s also a great for networking and connecting with other local musicians.  You know, the whole, “Yeah, I know a guy…”

Classifieds.

Your local paper.  Don’t forget about this one.  Most people don’t read the paper anymore, but their classifieds can be found online too.

Craigslist.  Many people just need to get rid of stuff that taking up room and are willing to make a deal.  Plus, you save on shipping costs because they’re local.  You can shop in other cities, and I’ve done that before, but you start getting into the complexity of shipping, can they trust you, can you trust them,  etc; which you can skip if you’re able to meet them face-to-face.

Myspace Classifieds.  I don’t normally shop on this one because you need to know exactly what you’re trying to find.  I prefer to browse and discover new gear I didn’t know I needed (see how bad this is?)  If you have a specific piece of gear you want, just type it in the search bar and away you go.  You might even be able to add to your friend count!

Facebook Marketplace.  It’s like a mashup for Craigslist and Myspace Classifieds.  It starts you in your local marketplace, but you can search outside of it too.  You might make a new friend here too!

Forums.  Every forum is different, but most of the good ones have some of the same users.  Many of the sellers include shipping in their prices, so you know you’ll be paying up front.  Don’t be afraid to offer trades, everybody’s looking for something and you might have it.  Here are few forums that I recommend:

The Gear Page.  My favorite place.  It’s fairly exclusive, so don’t everybody start using it!  You have to pay to sell stuff there, so that weeds out the scammers.  Plus, there’s a chance that your favorite guitar player’s tech is there too, so you can ask questions about someone’s rig and get a knowledgeable answer from the source!

Harmony Central.  Harmony Central has tons of user reviews too, so you can find a piece of gear you don’t know about, go to their reviews and see what other people think of it.  Anyone can post stuff for sale, so there have been some issues with scammers, but it’s fairly rare.

eBay.  Or as most sellers know it: Feebay.  Still expensive, but still the gold standard for pricing out used gear.  Here, you can see what most stores are selling a piece of gear for (just look for all the entries that have the exact same price), plus the “normal people” prices for used gear.  Every once in a while, you can find a rare pedal or get a crazy good deal.  Just watch out for shipping costs.

eTailers.  These are your popular online retail sites.  You pay higher prices, but you also get money-back guarantees and return policies.

Amazon.  Here you can see what a piece of gear is going for new, and you might luck out and find someone selling it used.  You will want to know what you’re looking for because searching is better than trying to browse for anything on Amazon.  They just have so much stuff!

Musicians Friend.  Every music store’s nightmare.  I remember a local store owner rolling his eyes when I asked him to price match with Musicians Friend.  He lost a lot of money with me through that guarantee.  While most of their prices are the same as stores on eBay and anywhere else, sometimes, they have items on sale or in the scratch & dent section.  You won’t save as much as your would on the forums, but you’ll have their return policy backing up your purchase.

I’m sure there are a dozen more sites I could include, these are just ones I frequent.  Save yourself some cash and put it towards promoting your band or connecting to your fans.  That will pay off better anyway.

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Amazon sells more albums than iTunes

According to Jeff Bezos, CEO of Amazon, Amazon MP3 sells more albums than iTunes does.  Currently iTunes sells 2/3 of it’s music as singles and 1/3 as albums.  Amazon is the opposite with 2/3 as albums and 1/3 as singles.  While that ratio probably thrills the hearts of record execs everywhere, it really doesn’t mean much for overall music sales.  Amazon sells considerably less than iTunes, so these are still probably not huge numbers, but it shows the record industry that they aren’t solely dependent on iTunes to sell their wares, which is good for us artists and is good for music fans as well.  The more places we have to choose from, the better.

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Legal payola squeezes out the little guy

Artists will apparently just continue to get screwed.  You can add technology, you can change the terminology, you can interchange companies, you can even change continents…but artists will still get screwed.

As if recording contracts aren’t already unfair to the artist, labels are now trying to demand that radio stations pay them for the right to play their recordings.  Currently, radio stations pay a performance license fee to BMI, SESAC, and/or ASCAP, which then goes to the publishers and songwriters, not the labels.  What does this have to do with recording contracts being unfair?  Let explain…no, there is too much, let me sum up.

Right now, the way things “supposedly” work is a radio station plays a label’s recordings for free in exchange for the promotional value the labels receives.  If label’s new plan succeeds, that balance teeters heavily towards the labels (who would then be collecting massive amounts of money from the stations), but radio can fight back: payola.  Payola can be summed up as “pay for play”.  You pay the fee, the station plays your music.  In today’s over-analyzed world, it would probably mean a whole range of prices based on time slot.  I imagine the stations would use payola to balancing out the label’s fees or make more money from the labels than the labels are making from them.  Which is just silliness – leave it alone and you have the same thing, minus the pointless exchange of money.  That exchange may look good on paper for Wall Street, but it doesn’t add to the bottom line in the end, so it’s a dumb move.  But maybe not…

The question for artists right now is – what does a record label have to offer me?  Think about it – you can reach your audience directly through the internet.  You have a free website through Myspace, you can sell recordings for nrealy free through iTunes, Amie Street (which I just signed up for today), Amazon, and a dozen other sites, you can book gigs through Sonicbids, you can hire PR, marketing, and radio promotion services for anything that can’t be done through the web.  So why let most of your money go to some corporation, only for you to never make a dime from the deal anyway?  This is where this new plan looks like the golden goose to the labels.

Using payola, the station would choose to play artists that already attract their audience, a.k.a. – well-established artists that people want to hear.  They would also play artists who have the cash to pay to get played.  Which means new artists, who have little audience attraction value and little money would get pushed out of radio altogether.  Enter the record label.

“How else are you going to get your music heard?  We’ve got deep pockets and will finance all that payola that you need in order to reach your audience with your new recording that we will also finance.  Just sign here and we’ll take the majority of your profits for this “service”.  (Enter evil sounding bwhahaha laugh here.)”

My sincere hope is that Congress and the FCC remember they exist for the public good, not the corporations and setup rules and regluations that prevent such things from happening.  I doubt that will happen (history proves this constantly), but an artist can dream, can’t he?

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