Musician’s Tools: iPhone 4 + iMovie = More Video Blogs

I love the first day of Apple’s WWDC. This is the day where I geek out while eating lunch, refreshing Macworld as they live blog the keynote address by Steve Jobs and drooling over the latest products. A while back, I wrote about the innovate product from Square that allows you take debit & credit card payments through your iPhone. During today’s keynote, Apple announced a noteworthy iPhone app that could make musicians’ interaction with their audience a bit easier: iMovie for iPhone. Why, you ask? With the iPhone 4, you can shoot 720p HD video and, using iMovie, you can edit the video right on the phone.

So? OK, lets make this a little more real: while driving to your next show, you diligently shoot video for your band’s Youtube channel, but you keep running out of time to upload the video your computer, edit it, and publish it for your fans. So you don’t do it. Now you’ve got all this old footage that’s no longer relevant to your fans weeks later when you finally have the time.

Now imagine the same situation, but using an iPhone 4 with iMovie. You shoot the video, but you edit it right away instead of just staring out the window. By the time you arrive at the venue, you’ve shot, edited, and uploaded a new video blog entry for your fans. You could even create promo videos for that night’s show on the way to the show!

Add this to Square and you have damn good reasons to get an iPhone – just wait until June 24th when the new ones come out! :)

Bob Baker mention

One of many blogs I read on a regular basis is by the writer of Guerilla Music Marketing, Bob Baker.  I read an article a while back about how software developers were using a simple strategy to get people interested in their software:

  1. Tease
  2. Preview
  3. Launch

I immediately thought this would relate to what we do as musicians, but I didn’t have time to flesh it out.  I figured Bob was just the man to spell it out and share it with the world, so I emailed the article.  I just got an email from him today saying he read the article, blogged about it, and gave me a credit and link!  Thanks Bob!

I’m a horrible blogger

OK, I just looked and it’s been nearly a month since my last post. It’s not like there isn’t more music news or even things going on with my career, I’m just a bum and forget to blog. Does anyone else have that bad habit of starting something and being really hot on it, doing it everyday, then completely forgetting it exists and revving things back up again later? I have two other blogs that I’ve done exactly the same way. Sheesh.

I have plenty to blog about, so I’ll try to get it all on here before I forget again. :)

Lefsetz

Great article on one of my favorite bloggers, Bob Lefsetz.

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