One of many blogs I read on a regular basis is by the writer of Guerilla Music Marketing, Bob Baker. I read an article a while back about how software developers were using a simple strategy to get people interested in their software:
- Tease
- Preview
- Launch
I immediately thought this would relate to what we do as musicians, but I didn’t have time to flesh it out. I figured Bob was just the man to spell it out and share it with the world, so I emailed the article. I just got an email from him today saying he read the article, blogged about it, and gave me a credit and link! Thanks Bob!
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