Radiohead has announced they want their fans to come up with some animated videos for any of the songs on their newest release “In Rainbows”. It’s a pretty sweet setup, if you ask me. Everyone submits their ideas (either completed animations, storyboards, or whatever), then ten semifinalists will be selected by Aniboom, TBD Records and Adult Swim to receive $1,000 apiece to produce one-minute videos. Those videos will then be shown on MySpace and Aniboom (and user can vote for their favorite), and a winner, chosen by the band, will receive $10,000 to make their full video.
For those who, like me, don’t do their own animation, check on Aniboom and you can find a collaborator to draw up your storyline for the video. Sounds like a pretty cool contest to me. I hope and imagine we’ll see many more of these interactive things for other bands in the future. Apparently, Nine Inch Nail/Trent Reznor just announced a similar contest to have fnas produce videos for tracks from the recently released Ghosts collection.
This is how it’s done. Don’t just make your music career a one-way street. With all the technology we have available to us, there’s no reason it can’t be two-way. They give us music, we give them a visual interpretation of said music. Bring it on!